From start to finish, the core principle is to imbue pieces with a personal touch, both handcrafted and heartfelt. Beginning with the basics of traditional methods, meticulous attention is given to every detail in the silhouette sketch, echoing originality in fabric patterns exclusively designed and customized by Disaya.

Each sequin is hand-embroidered, taking hours to ensure each piece is neat and perfect, thus becoming our signature style. Disaya’s collections transcend mere fashion sets, serving as a record of the times, inspired by modern interpretations of femininity. Every message and inspiration is intricately woven into each detail and pattern, establishing Disaya as one of the most successful contemporary women’s fashion boutiques today. Disaya aims to proudly embrace feminism and empower women to exude confidence in running the world.









      “I need a six month vacation, twice a year.”










(Creative Director / Designer) 

Disaya Sorakraikitikul: Arrived in the UK in 1995, Disaya's obsession with fashion was brought further when she decided to pursue her education at the world's renowned fashion school, Central Saint Martins College of Fashion and Design. While there, Disaya was given the opportunity to train with John Galliano and won many fashion awards in London and Paris.

Her outstanding works were featured in fashion and style magazines like Dazed & Confused UK, Tank and Jalouse. Having completed both undergraduate and postgraduate levels at CSM with distinctions, Disaya is highly influenced by London and the unique creative element embedded within the city. This influence is revealed in all her works and collections, which illustrates her quirkiness and eccentricity alongside femininity and elegance. Despite being offered a career to work beside Alberta,

Disaya instead decided to engage in her fashion career by launching her first lingerie label, Boudoir By Disaya. Boudoir by Disaya was first presented to the public at ELLE Fashion Week in 2004. Subsequently, Disaya, having been driven by the success of the launch of Boudoir by Disaya, has widened her product offering and decided to include the Ready-to-Wear and Costume Jewellery collections into the product portfolio. This core collection is named after the designer herself, Disaya.

This is a standard cookie notice which you can easily adapt or disable as you like in the admin. We use cookies to ensure that we give you the best experience on our website.